The difference a quality web presence can make for your business and your brand is an immensely powerful tool in ensuring that you stand out online amongst the competition, and build trust with your customers. Your website speaks directly to your clients and customers and tells a story about your company and what they should be feeling when engaging with your business.
From initial sketches and concepts to high fidelity mockups and interactive prototypes, there is a lot which must be considered, all of which should start with intention and purpose. Identifying your business objectives and what you’d like to achieve, as well as the goals and objectives of your website’s users. What actions do you want them to take while on your website and how do we ensure that the design helps to make it a simple process.
A professionally built website is much more than pretty fonts, colors, and pixel-perfect layouts. It's a fine balance of technology, functionality, user-experience, strategy, and design working together to achieve results for your business.
Successful web projects should always start with identifying the objectives of both the business, website, and users as well as competitive research and market landscape.
Devices and design context are constantly changing. In order to keep up with all of these devices we now design websites which are ‘responsive’ or ‘mobile-friendly’ which means that the website and design adapts to the device and screen width to provide an optimal experience for the end-user.
High quality photos, videos, and text not only help to improve the overall look and feel of a website but can also improve your search engine rankings.
Your website serves as a connection between your business and your customers. A well designed website speaks to the personality of your company, and creates trust and credibility in your products and services.
These are the subtle aspects that make websites come alive and are important in creating a well polished web experience.